Creating Content for Three New Customers
I’ve added three new clients in the past month or two and want to share them with you.
I’m the perfect target audience for the largest of the three, the Gail Harker Creative Studies Center.
If you’ve read my Longer bio and contact web page, you know I once thought of pursuing an art career and that I like to draw.
The Gail Harker Creative Studies Center moved to La Conner and now occupies the town’s architecturally significant barn, which was remodeled in the late 1990s.
If you’ve visited La Conner, you’ve seen it as you’ve come into town.
The center offers color, design, stitch and fiber art courses, taught by internationally known artist, author and educator Gail Harker.
Gail basically has a master’s degree in texture and fiber art as well as contemporary embroidery, also known as stitch.
More than 1,500 students have studied at the Center, which offers professional and diploma programs in design and stitch. Several of her students have gone on to win national and international acclaim.
Gail has a wonderful blog; its well written, has fabulous photos, showcases students and their art and contains lively guest posts by her students.
But only her students seem to know about the blog, and the school, so I’m helping her turn up the volume and get noticed.
First, I created a press room page for the website, and then I wrote a press release about her move to La Conner.
We leveraged the press release to pitch the media about the Center’s graduation exhibition, which helped 350 people learn more about the colorful art that takes place at the studio.
Now, we’re telling the world about the center’s first online course, Level 1 Color Studies.
In addition to generating interest in local newspapers and magazines, I will be looking for blogs Gail can guest post on, associations she can join or learn from.
I will also add the center to the worldwide radar screen by getting listed on education sites.
We’ll also be leveraging her base of students, and have created an email campaign that highlights content pertaining to the onlince color studies course.
And I will be pitching Gail’s story and the Center to national trade and women’s publications.
I’ll be writing about my other two new clients, Intuit’s Small Business Blog, and BB Ranch, a new Seattle butcher shop, later this week.
In the meantime, check out Gail’s blog and send me any PR ideas or suggestions you may have, or simply tell me what you like about Gail’s blog.
Bookmark it or sign up for the RSS feed – you’ll enjoy looking at the amazing art these women create.