Case Studies, Articles, White Papers, Press Releases & Blog Posts: What I’ve Been Writing
It’s summer and I’ve been so busy creating content for clients and magazines that I have not had time to brainstorm topics for the blog or update my website.
Many times, this content takes a while to show up on the web.
Below is a list and some links to what I’ve published/created so far this year.
In some cases, confidentiality or still in progress work prohibits me from sharing.
Writing for Corporate Clients:
I’m a member of the blogging team for Intuit’s Small Business Blog. Some posts include:
- Why 3 Serial Entrepreneurs Help Other Small-Business Owners
- How Hiya Tea Used Kickstarter to Turn an Invention into a Business
- Free E-Book Shows How 25 People Use Twitter to Their Advantage
- How to Run a Small Business While Traveling the World
- Pop-Up Restaurants May Be Temporary, But Trend Is Here to Stay
For Intuit’s Go Payment Blog I’m writing case studies paired with videos:
I continue to write case studies for RainToday.com
- How a Small Company Uses an In-Person Event to Build Partnerships and Generate Referrals
- A case study on Ovaleye will soon to be published.
I collaborated with Gail Harker and her students to write a contributed article for a new industry publication called Fiber Art Now.
Developing the Fiber Artist Within at The Gail Harker Creative Studies Center
I’ve written several press releases, including:
- New Book, How They Started, by Carol Tice and David Lester profiles the beginning of Twitter, LinkedIn, Zynga, Dropbox, Google, Groupon, Chipotle, Whole Foods, Spanx, & Others
I can’t share details, but I’ve also been working on:
- 2 White papers, 1 for data center client, another for a high tech firm
- 4 B2B Lead Nurturing Articles plus emails, three for networking client, one for call center
- 16B2B Blog posts for networking client partners
- Press Release and Media Pitching for financial firm
I also still “commit” Journalism:
For Tech Target:
- Time, attendance software can slash labor costs
- Efficiencies, savings can be found in an enterprise payroll system
For Nation’s Restaurant News:
- Open Kitchens, Diner Involvement: Keys to Cashing in on Chef, Cooking Craze
- Vegetarian Sausage, Burgers, Other Vegetarian Items Now Mainstream
For Seattle Business:
- Mothers of Invention: Despite the daunting economy, Washington has plenty of ‘mompreneurs” bravely starting new businesses.
- Later this year, another story on Women-owned Seattle Area Businesses
By taking stock of what you have accomplished this year, you can see what might be expanded into a case study, additional links for your website or a list of people to survey for testimonials.
How do you keep track of what you’ve done so you can use those projects to your advantage? I’d love to hear your best practices in the comment section below.
Photos © Warren Talbot, M. Sharon Baker, MOD Pizza