Case Study: New Pages, Blogging Boost Traffic for Law Firm
One reason I haven’t been too attentive to my blog is that I’m knee deep launching a blog for my client Integrative Family Law. I’m helping Carol Bailey and her team dip their toes in the blogging waters as part of an overall content marketing strategy to attract new clients.
As editor of the blog, I gave them a list of 25 potential topics on divorce and family matters, which are their main practices of law. We launched the blog after I rewrote some of their website pages.
The attorneys chose from the idea list or come up with their own topic and then I edit out legalese, write a headline, add subheads, and come up with a question to encourage comments. Then I source potential photos and add them to the posts. I also upload the posts and manage their editorial calendar.
Summer is typically slow for divorce attorneys, but nonetheless, unique visitors to the site jumped 16 percent from May to July, which shows how adding new and relevant content to your website and blogging can have a large impact.
What are we writing about?
Divorce is big business, and people have a lot of questions about many aspects. We’re starting out with a lot of basics, jumping on news when it shows up in national media outlets, and including statistics to offer a variety of topics.
Here are some of the headlines:
- Child Custody, Divorce & Moving: What Parents Need to Know
- Get Parental Rights in Writing & Avoid This
- Protecting Your Heart during a Divorce
- DOMA is Unconstitutional; What the Ruling Means
- Divorce: How to Pay Less & How to Survive
- Divorce: What you Need to Know & Do Financially
- Divorce with Children: What You Need to Know
- Divorce: 4 Things You Need to Know & Do Now
- Divorce Statistics for Washington State, the Nation
In addition to the blogging, I’m writing a Divorce Guide that we’ll have available for prospects to download in exchange for their email addresses so we can create an email list of prospects to nurture.