Conversations about Creating Compelling Content

Category Archives: Marketing

Cop an Attitude If You Want To Write

Don Murray coverDonald Murray, one of America’s greatest writing teachers, says, to adopt certain attitudes if you want to write.

My favorite out of the several he describes is:

Each contribution is merely that, a contribution to the conversation.

It is not, and does not have to be, the definitive work encompassing everything. Don’t be paralyzed by creating the ultimate truth.

Instead, Murray says:

  • Speculate
  • Question
  • Argue
  • Create a model
  • Take a position
  • Define a problem
  • Make an observation
  • Propose a solution
  • Illuminate a possibility

 

That’s good advice that applies not only to an academic looking to publish, as Murray proposes in the book The Essential Don Murray, but to marketers, freelance writers and others struggling to create blog posts, eBooks, articles or white papers.

 

Please share any great writing advice you’ve learned so I and others can benefit in the comments below.

 

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Why You Should Hire a Freelance Writer for Content Marketing

I have received several calls in the past few days from callers asking why they should hire a freelance writer and what the benefits are of doing so. After one call, I created a quick proposal for a prospect to help convince her boss that hiring a freelance writer to help with content marketing was the rightRead More

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Thanks Hubspot: Great Content & Design Tools for Marketers

Hubspot has a gem inside its Pocket Guide to Writing Good: a post by Jay Acunzo, which contains 16 Free Tools that Make Content Creation Easier. I’m checking out a few of them, and sending Hubspot love.Read More

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Case Study Success: Third Year as Top B2B Case on RainToday

For the third year in a row, I’ve written the top B2B case study on RainToday.com, based upon traffic the case drew for the top online resource for sales and marketing for professional services. My case study on Babcock & Jenkins Inc. was honored for 2013, and featured the story of how the Portland, ORRead More

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Case Studies, Articles, White Papers, Press Releases & Blog Posts: What I’ve Been Writing

It’s summer and I’ve been so busy creating content for clients and magazines that I have not had time to brainstorm topics for the blog or update my website. Many times, this content takes a while to show up on the web. Below is a list and some links to what I’ve published/created so farRead More

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How Do You Tell Customers You Love Them?

You probably aren’t going to send your customers St. Valentine’s Day cards, but you can show clients and customers you love them. Here are several small gestures that say I Love You.Read More

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