Situation Increase Awareness of Green, Sustainable Practices; Responsible ReUse Practices As the world began building green, Seattle’s DKA Architecture decided to launch a major branding and positioning campaign. The 25-year old architecture firm, known largely for the work of its founder Donald King, wanted to establish its name as a leading green player but also…
Telling a story about how you solved someone’s problem is a powerful way to show potential customers what it is like to do business with you. Telling a story is a much better way to capture someone’s attention than a product sheet, a features list or short testimonial. These stories, often called case studies…
M. Sharon Baker has been creating content for more than 15 years, first as a journalist and now as a freelance writer.
Every Word Counts is a blog about creating killer content for marketing, sales and public relations. It's where journalism, marketing and public relations collide.
