Telling a story about how you solved someone’s problem is a powerful way to show potential customers what it is like to do business with you. Telling a story is a much better way to capture someone’s attention than a product sheet, a features list or short testimonial. These stories, often called case studies…
If you’re looking for great ideas on what compelling content you might create, look no further: Tom Peters has many ideas you can steal. His site has a great press room, and authors should take note of all the different ways he “re-imagines” his content.
I just finished making my Dipity time line of Tom Douglas Restaurants, which I mentioned I was doing in my post about great content ideas that don’t include lots of writing. I used Dipity, which was quite easy to use. You can take a look at the time line here . Ditpity is working with WordPress…
M. Sharon Baker has been creating content for more than 15 years, first as a journalist and now as a freelance writer.
Every Word Counts is a blog about creating killer content for marketing, sales and public relations. It's where journalism, marketing and public relations collide.
