David Meerman Scott first started talking about brand journalism back in 2009. He urged companies to hire what he calls a “brand journalist” to help companies tell their stories and help them become content publishers. Last month, Scott again urged marketers or companies who struggle to write great content to hire journalists to do what…
What Reporters Hate to See in HARO Replies – 8 Things to Avoid
M. Sharon Baker has been creating content for more than 15 years, first as a journalist and now as a freelance writer.
Every Word Counts is a blog about creating killer content for marketing, sales and public relations. It's where journalism, marketing and public relations collide.
