Tag Archive: press release

The Power of a Press Release: Forget the Obit

IMG_0951 (784x800)

There’s been much talk in the past year about press releases being dead and ineffective. No one reads them, and journalists don’t care. That’s what some publicists and social media experts have said. I’m not in that camp – as a journalist and as a publicist. Here’s why:  Press Releases still work to get the…

5 Things Reporters Expect You to Have

Paul I. Gingrich Jr. and Interior Blue by Walter Isaacs

What Reporters Expect: Info, Insight, Photos