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For the past 3 years, I've held the position as top B2B case study writer on RainToday.com, writing the case studies with the most readership



















B2B Case Studies: Stories that Sell

Business successes grow out of great stories - stories of the people and companies you’ve helped and the problems you’ve solved. Your prospects want to know they’ll be in good company when they purchase your product, and they want to know how others use your service or product and whether they were successfulDKA

Case studies lend credibility to your products, services and your company. They can also be leveraged as:

  • a trade press article
  • a media story pitch
  • a newsletter
  • a testimonial
  • a social media post
  • a blog post

As a veteran business journalist, M.Sharon Baker has the experience to interview your customer professionally, ask the right questions, and find compelling details and specific results to write a case study that meets your objectives.

Sharon can manage the entire case study process including:

  • Finding Good Case Study Customers
  • Developing interview questions
  • Interviewing your satisfied customers
  • Writing strong case studies with detailed return on investment
  • Managing the approval and review processes.

Case Studies are a good way to add storytelling to your B2B content marketing efforts and can be used in lead generation and lead nurturing.


General Case Study Examples by M. Sharon Baker


B2B Case Studies for High Tech, Software Companies

View more high technology case studies


RainToday B2B Case Studies

(Some RainToday case studies require a free registration. If you'd like to see a specific case study, please email me.)


Connect With Customers Using Case Studies:

Email Sharon to start your Case Study project