David Meerman Scott first started talking about brand journalism back in 2009. He urged companies to hire what he calls a “brand journalist” to help companies tell their stories and help them become content publishers. Last month, Scott again urged marketers or companies who struggle to write great content to hire journalists to do what…
La Connor mayor Ramon Hayes issued a decree this week after suffering through the latest barrage of questions about the town’s five remaining turkeys and why they aren’t gone yet. The town council voted 4-1 to banish the flock of 12 turkeys in October 2010 after several neighbors grew tired of cleanning up turkey turds and torn up…
What Reporters Hate to See in HARO Replies – 8 Things to Avoid
How to Add Content without (a lot of) Words. Why not try word clouds, interactive timelines, twitter subjects or interactive maps?
I’ve been dragging my feet for a long time about starting a blog. What should I write about, and what should I name it? As a freelance writer and freelance journalist, I have written blog posts and guest posts for others. I’ve fretted about duplicating efforts, finding a title that says what I do, and…
M. Sharon Baker has been creating content for more than 15 years, first as a journalist and now as a freelance writer.
Every Word Counts is a blog about creating killer content for marketing, sales and public relations. It's where journalism, marketing and public relations collide.
