Conversations about Creating Compelling Content

Category Archives: Writing

Looking for a B2B Writer? Read My 70 Clips, Samples

Prospects always want to see samples of your work to make sure you can write the type of content they are looking for, and to see if you have any industry experience.

Just one of the many case studies I’ve written for high tech clients.

And like many busy freelance writers, I find it hard to find time to update my site with fresh examples of my varied work.

Last year I wrote 34 case studies, a dozen or more white papers, eight articles and 18 blog posts. I also did some media consulting, created media pitches, wrote solution briefs, and wrote award applications, among other projects. I also committed several acts of journalism, hosted podcasts and moderated countless forum posts for the Freelance Writers Den.

Work has been so steady I haven’t had time to pause and add those 72+ samples created in 2016 to my website. Several of them I can’t, of course, due to confidentiality reasons.

But today a prospect asked to see a sampling of my work, and I pulled this list together. Later, I thought, why not make it a blog post?

Wanted: Freelance B2B Writer

The prospect is an enterprise software vendor who serves utilities and transportation industries, among others. She wants to increase traffic on the company website with white papers and blog posts, and create content that can be pitched to influential sites as guest posts.

She is looking for a freelance B2B writer who can write conversationally, professionally interview her subject matter experts, meet deadlines and understands content marketing strategy. Additionally, she wants someone who is collaborative, self-directed and not afraid to make content suggestions and offer ideas.

Found: Veteran B2B Freelance Writer

Sounds like me, I told her.

Here’s what I sent her in case you are also looking for a B2B writer that fits that description. No, I didn’t send her 70 clips, and not all of these were written last year. I just sent 10:


White paper examples

Case Study examples

Blog posts



This list should give you a good idea of what I can do. When I find time, I’ll update my website, but don’t hold your breath.

Tell me: How often do you update your (personal or corporate) website or blog? Do you find it hard to keep it up-to-date?


Cop an Attitude If You Want To Write

Donald Murray, one of America’s greatest writing teachers, says, to adopt certain attitudes if you want to write. My favorite out of the several he describes is: Each contribution is merely that, a contribution to the conversation. It is not, and does not have to be, the definitive work encompassing everything. Don’t be paralyzed by creating theRead More


What I’ve been Reading: Books on Writing Well

Living within walking distance to a university has many benefits, including access to a large library and a college bookstore. When I went with my daughter to buy books for fall semester, I browsed the bookstore stacks and found two books on my wish list I thought were out of print: Ogilvy on Advertising and Hey Whipple, SqueezeRead More


What I’ve Written this year: B2B Content Marketing & Journalism

Like many freelance writers, I’m extremely busy working on client projects which leaves little time for me to update my own blog. And I see I haven’t posted anything of value since February. I’m not surprised as I’ve doubled my business so far this year. New prospects often look at my website before calling, and sinceRead More


Demystifying Epic Content For B2B Marketing

Sonia Thompson authored a great article last week, which was published on Jon Morrow’s Boost Blog Traffic site. It was called Demystifying Epic Content: How to Actually Create It (Not Just Jabber About How Important It Is) The article was a whopping 5,200 words, but the basic outline went like this: Epic Content: • IsRead More


My Latest Freelance Articles in Horizon Airlines, Other Magazines

In addition to writing B2B content for corporate clients, I continue to flex my journalism muscles from time to time. I wrote a fun article about what Baby Boomers are doing in their retirements for Horizon Airlines, which published in its December issue. From moving to Mexico, to landing patents and starting a business, to becomingRead More


Marketers: What Writers Charge for Ghostwriting a Book

Several sales and marketing people I know are writing or publishing a book, or thinking about it. For example: Ardath Albee’s Digital Relevance is coming out in January Jill Konrath just came out with her new book Agile Selling earlier this year Lori Richardson has been approached by several publishers and is in the midstRead More