Conversations about Creating Compelling Content

Category Archives: Writing

13 Tips (+3 Books) to Help You Become a Better Writer

Monina Wagner, social media community manager at the Content Marketing Institute, started a post on LinkedIn about Finding the Right Writer for Content Creation.

She asked two questions, one for advice on how to be a better writer, and the other on what parameters content marketers  consider when hiring a writer.

She’s gathering info for a Twitter chat with an unspecified date.

I weighed in with a writing few tips, and (cringe) embarrassingly called her Monica instead of Monina.


Not wanting to write a book on LinkedIn, I decided to steal her idea and create a longer list to help B2B marketers wanting to improve their writing.

Tips I’ve Incorporated Into My Writing Practice

Not all of these ideas are original; many are tried and true tips that many writers employ and that someone taught me or I read and incorporated into my own writing practice.

My practical writing tips can be used as a cheat sheet.

They include:

Before Writing:

  • Know and define exactly who you want to reach, and understand their needs and challenges. Writing to a broad audience is much harder than to a specific title and person.
  • Crystallize what you want to say – clear thinking produces clear writing.
  • Determine what you want the reader to do after reading your piece, if that’s your goal.
  • Create an outline for long pieces or complicated topics.

During Writing:

  • Don’t use a big or complex word when a small or simple word will do.
  • Use the Dictionary and Thesaurus. Make sure the word you want to use is the right word with the right meaning.
  • Read what you write out loud so you can hear your sentences so you can revise them, and so you can spot words or mistakes spell check skipped.
  • Back up what you say with proof, and link to credible, original sources of data, not just random websites that used a statistic, for example.
  • Don’t quote someone unless they have something interesting to add.

After Writing & Always:

  • I don’t need to tell you to always Spell Check, do I? And then read your piece out loud again.
  • Find a writing buddy, one who will red line your work so you can learn your common mistakes.
  • Read, Read, Read: Read and study great writers no matter what the genre – fiction, nonfiction, magazines, even comic books.
  • Write something every day or every week so you can flex your writing muscles. Take liberties with a to-do list, a letter to a friend, write a better email or write in a journal. Do whatever works for you.

Three Great Writing Books

I also suggest adding three great writing books, all from Roy Peter Clark,to your book shelf:

“How to Write Short” We live in an era of smartphones, texting and Twitter. Writing short is required. Writing short, however, is as hard as writing long.

It’s a skill to be honed and Clark provides 25 simple ideas to help you. They include:

  • Embracing the lyric
  • Adding by contraction
  • Summarize and define

Just reading the table of contents in any of these books will make you think more and write better.


“Help for Writers”    Writers run into problems before and during writing.

Clark offers 210 solutions to get you back on track, acting as an editor with practical help for many situations.   Do you:

  • Struggle with beginnings?
  • Use too many clichés?
  • Frequently become totally blocked?

Clark offers real solutions to these and other problems you can use time and time again. You don’t have to read the book cover to cover; simply dive in and find the problem you want to solve.


“Writing Tools” Another gem by Clark. Anyone can write, but writing isn’t an easy profession. Writing well is even harder. To get better, we study great writers but often their good writing isn’t as easy to decipher and learn from as we’d like. That’s where Clark comes in; he’s the coach sitting next to you offering practical advice you can instantly use.

Clark is the writing coach I wish I had earlier in my career. He and Jacqui Banaszynski.

In “Writing Tools,” Clark shows us how to:

  • Activate our verbs
  • Get the name of the dog
  • Use dialog as a form of action

You don’t have to be a professional writer to learn from Clark. His advice will help anyone wanting to be a better writer.

Other Writing Book Recommendations

Want more writing book recommendations? Check out this post I wrote previously.

Please share your writing tips or favorite writing books in the comments below. I’m always looking for ways to improve my writing.



Looking for a B2B Writer? Read My 70 Clips, Samples

Looking for a freelance B2B writer who can write conversationally, professionally interview subject matter experts, meet deadlines and who understands content marketing strategy? Here’s what I sent one prospect.Read More


Cop an Attitude If You Want To Write

Donald Murray, one of America’s greatest writing teachers, says, to adopt certain attitudes if you want to write. My favorite out of the several he describes is: Each contribution is merely that, a contribution to the conversation. It is not, and does not have to be, the definitive work encompassing everything. Don’t be paralyzed by creating theRead More


What I’ve been Reading: Books on Writing Well

Living within walking distance to a university has many benefits, including access to a large library and a college bookstore. When I went with my daughter to buy books for fall semester, I browsed the bookstore stacks and found two books on my wish list I thought were out of print: Ogilvy on Advertising and Hey Whipple, SqueezeRead More


What I’ve Written this year: B2B Content Marketing & Journalism

Like many freelance writers, I’m extremely busy working on client projects which leaves little time for me to update my own blog. And I see I haven’t posted anything of value since February. I’m not surprised as I’ve doubled my business so far this year. New prospects often look at my website before calling, and sinceRead More


Demystifying Epic Content For B2B Marketing

Sonia Thompson authored a great article last week, which was published on Jon Morrow’s Boost Blog Traffic site. It was called Demystifying Epic Content: How to Actually Create It (Not Just Jabber About How Important It Is) The article was a whopping 5,200 words, but the basic outline went like this: Epic Content: • IsRead More


My Latest Freelance Articles in Horizon Airlines, Other Magazines

In addition to writing B2B content for corporate clients, I continue to flex my journalism muscles from time to time. I wrote a fun article about what Baby Boomers are doing in their retirements for Horizon Airlines, which published in its December issue. From moving to Mexico, to landing patents and starting a business, to becomingRead More