I’m setting up a blog for my client and overseeing 6 or 7 people who for the most part, haven’t blogged before. In addition to setting up an editorial calendar, I’m also creating a Blogging Cheat Sheet, which I wanted to share. Blogging Cheat Sheet Posts should be around 350 to 500 words. Stick to… Read More
Not researching a publication or reporter to learn what a newspaper, magazine or online site covers or which beats a reporter writes about is the No. 1 reason reporters say they dismissed your press release and story pitch… Read More
It’s summer and I’ve been so busy creating content for clients and magazines that I have not had time to brainstorm topics for the blog or update my website. Many times, this content takes a while to show up on the web. Below is a list and some links to what I’ve published/created so far… Read More
I’m helping a few clients with email newsletter marketing and know I should start an email newsletter of my own, so I’ve been reading up on the subject. Apparently, New York Times best-selling author Chris Brogan, who is also CEO of Human Business Works, has been thinking about email marketing newsletters too. Today, actually, he wrote… Read More
By far, the most popular post on this blog is Where I work: La Conner WA Tulip fields. While it is a year old, it gets many hits. That’s because it’s April and once again visitors, north in Vancouver, B.C. and south in Seattle, want to know what’s happening in the tulip fields of Skagit… Read More
Writing and creating content for customers keeps me busy and steals time from keeping this blog updated. I’ve added three new clients in the past month or two and want to share them with you. I’m the perfect target audience for the largest of the three, the Gail Harker Creative Studies Center. If you’ve read… Read More
Situation Increase Awareness of Green, Sustainable Practices; Responsible ReUse Practices As the world began building green, Seattle’s DKA Architecture decided to launch a major branding and positioning campaign. The 25-year old architecture firm, known largely for the work of its founder Donald King, wanted to establish its name as a leading green player but also… Read More