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Category Archives: Case Studies

Looking for a B2B Writer? Read My 70 Clips, Samples

Prospects always want to see samples of your work to make sure you can write the type of content they are looking for, and to see if you have any industry experience.

Just one of the many case studies I’ve written for high tech clients.

And like many busy freelance writers, I find it hard to find time to update my site with fresh examples of my varied work.

Last year I wrote 34 case studies, a dozen or more white papers, eight articles and 18 blog posts. I also did some media consulting, created media pitches, wrote solution briefs, and wrote award applications, among other projects. I also committed several acts of journalism, hosted podcasts and moderated countless forum posts for the Freelance Writers Den.

Work has been so steady I haven’t had time to pause and add those 72+ samples created in 2016 to my website. Several of them I can’t, of course, due to confidentiality reasons.

But today a prospect asked to see a sampling of my work, and I pulled this list together. Later, I thought, why not make it a blog post?

Wanted: Freelance B2B Writer

The prospect is an enterprise software vendor who serves utilities and transportation industries, among others. She wants to increase traffic on the company website with white papers and blog posts, and create content that can be pitched to influential sites as guest posts.

She is looking for a freelance B2B writer who can write conversationally, professionally interview her subject matter experts, meet deadlines and understands content marketing strategy. Additionally, she wants someone who is collaborative, self-directed and not afraid to make content suggestions and offer ideas.

Found: Veteran B2B Freelance Writer

Sounds like me, I told her.

Here’s what I sent her in case you are also looking for a B2B writer that fits that description. No, I didn’t send her 70 clips, and not all of these were written last year. I just sent 10:


White paper examples

Case Study examples

Blog posts



This list should give you a good idea of what I can do. When I find time, I’ll update my website, but don’t hold your breath.

Tell me: How often do you update your (personal or corporate) website or blog? Do you find it hard to keep it up-to-date?


How to Land Case Study Customers, Legal Approval Faster

Persuading customers to participate in a case study might take a lot of effort, especially those that need approval from the legal team. Here are steps to help.Read More


Case Study Success: Third Year as Top B2B Case on RainToday

For the third year in a row, I’ve written the top B2B case study on, based upon traffic the case drew for the top online resource for sales and marketing for professional services. My case study on Babcock & Jenkins Inc. was honored for 2013, and featured the story of how the Portland, ORRead More


Case Study: New Pages, Blogging Boost Traffic for Law Firm

One reason I haven’t been too attentive to my blog is that I’m knee deep launching a blog for my client Integrative Family Law. I’m helping Carol Bailey and her team dip their toes in the blogging waters as part of an overall content marketing strategy to attract new clients. As editor of the blog,Read More


Case Studies, Articles, White Papers, Press Releases & Blog Posts: What I’ve Been Writing

It’s summer and I’ve been so busy creating content for clients and magazines that I have not had time to brainstorm topics for the blog or update my website. Many times, this content takes a while to show up on the web. Below is a list and some links to what I’ve published/created so farRead More


Two Storytelling Secrets Marketing Managers Can Use To Transform Boring Case Studies

Do your case studies make prospects yawn? Most business case studies are nothing more than informational reports where concepts are discussed in generalities. Many are formulaic, starting with an overview of the customer and a general outline of their problem and, in very general terminology, how your company solved that problem. What’s missing are theRead More


Case Study: DKA Architecture – Contributed Articles Boost Awareness For Architect Firm

Situation Increase Awareness of Green, Sustainable Practices; Responsible ReUse Practices As the world began building green, Seattle’s DKA Architecture decided to launch a major branding and positioning campaign. The 25-year old architecture firm, known largely for the work of its founder Donald King, wanted to establish its name as a leading green player but alsoRead More