Conversations about Creating Compelling Content

Category Archives: A Writer’s Life

Looking for a B2B Writer? Read My 70 Clips, Samples

Prospects always want to see samples of your work to make sure you can write the type of content they are looking for, and to see if you have any industry experience.

Just one of the many case studies I’ve written for high tech clients.

And like many busy freelance writers, I find it hard to find time to update my site with fresh examples of my varied work.

Last year I wrote 34 case studies, a dozen or more white papers, eight articles and 18 blog posts. I also did some media consulting, created media pitches, wrote solution briefs, and wrote award applications, among other projects. I also committed several acts of journalism, hosted podcasts and moderated countless forum posts for the Freelance Writers Den.

Work has been so steady I haven’t had time to pause and add those 72+ samples created in 2016 to my website. Several of them I can’t, of course, due to confidentiality reasons.

But today a prospect asked to see a sampling of my work, and I pulled this list together. Later, I thought, why not make it a blog post?

Wanted: Freelance B2B Writer

The prospect is an enterprise software vendor who serves utilities and transportation industries, among others. She wants to increase traffic on the company website with white papers and blog posts, and create content that can be pitched to influential sites as guest posts.

She is looking for a freelance B2B writer who can write conversationally, professionally interview her subject matter experts, meet deadlines and understands content marketing strategy. Additionally, she wants someone who is collaborative, self-directed and not afraid to make content suggestions and offer ideas.

Found: Veteran B2B Freelance Writer

Sounds like me, I told her.

Here’s what I sent her in case you are also looking for a B2B writer that fits that description. No, I didn’t send her 70 clips, and not all of these were written last year. I just sent 10:


White paper examples

Case Study examples

Blog posts



This list should give you a good idea of what I can do. When I find time, I’ll update my website, but don’t hold your breath.

Tell me: How often do you update your (personal or corporate) website or blog? Do you find it hard to keep it up-to-date?


What I’ve been Reading: Books on Writing Well

Living within walking distance to a university has many benefits, including access to a large library and a college bookstore. When I went with my daughter to buy books for fall semester, I browsed the bookstore stacks and found two books on my wish list I thought were out of print: Ogilvy on Advertising and Hey Whipple, SqueezeRead More


What I’ve Written this year: B2B Content Marketing & Journalism

Like many freelance writers, I’m extremely busy working on client projects which leaves little time for me to update my own blog. And I see I haven’t posted anything of value since February. I’m not surprised as I’ve doubled my business so far this year. New prospects often look at my website before calling, and sinceRead More


Every La Conner News Box Sports My Work

My name and work popped up all around La Conner, WA on all the La Conner Weekly News’ paper boxes earlier this week. I took the photo of the artist in the tulip field last year.     I also  took the red tulip row photo on the side panel below. Both photos © M.Read More


How Do You Tell Customers You Love Them?

You probably aren’t going to send your customers St. Valentine’s Day cards, but you can show clients and customers you love them. Here are several small gestures that say I Love You.Read More


Why June Was A Blogging Bust

Like many bloggers, I have good intentions to blog at least once a week, and my earlier goal was to try to tap out two a week for my own blog. But now, here I am at the end of the month and I’ve not a single post to my credit. This is my attemptRead More


Where I Work: La Conner WA Tulip Fields

I live and work in La Conner, Washington near Skagit County’s beautiful tulip fields. The clouds finally parted so I ran out and took some photos.Read More