Conversations about Creating Compelling Content

Author Archives: M. Sharon Baker

Cop an Attitude If You Want To Write

Don Murray coverDonald Murray, one of America’s greatest writing teachers, says, to adopt certain attitudes if you want to write.

My favorite out of the several he describes is:

Each contribution is merely that, a contribution to the conversation.

It is not, and does not have to be, the definitive work encompassing everything. Don’t be paralyzed by creating the ultimate truth.

Instead, Murray says:

  • Speculate
  • Question
  • Argue
  • Create a model
  • Take a position
  • Define a problem
  • Make an observation
  • Propose a solution
  • Illuminate a possibility


That’s good advice that applies not only to an academic looking to publish, as Murray proposes in the book The Essential Don Murray, but to marketers, freelance writers and others struggling to create blog posts, eBooks, articles or white papers.


Please share any great writing advice you’ve learned so I and others can benefit in the comments below.



Seattle is a Hotbed of Entrepreneurs, Says Digital Pub

The Kauffman Foundation recently profiled Seattle as a hotbed of entrepreneurism through their digital publication They previously featured entrepreneurship in Pittsburgh and San Diego. In the Seattle issue you’ll find stories on the Big 6:  Starbucks, Amazon, Microsoft, Costco, Nordstrom and Boeing, and a lot more. There’s also coverage of the area’s music and video gameRead More


Blogging Cheat Sheet

I’m setting up a blog for my client and overseeing 6 or 7 people who for the most part, haven’t blogged before. In addition to setting up an editorial calendar, I’m also creating a Blogging Cheat Sheet, which I wanted to share.  Blogging Cheat Sheet Posts should be around 350 to 500 words. Stick toRead More


How a Service Firm Tackles Content Marketing: First Step – Rewriting Web Pages

I’m in the midst of helping a client rewrite her company website. Her business had dipped, and she wanted to land more traffic from specific keywords, ones she knew were shuttling most of the business to her competitors. For the most part, her site was a gigantic brochure, talking all about her firm, not aboutRead MoreRead More


How to Skyrocket Your Company’s Odds of Getting Media Coverage

Not researching a publication or reporter to learn what a newspaper, magazine or online site covers or which beats a reporter writes about is the No. 1 reason reporters say they dismissed your press release and story pitchRead More


Before Sending Press Releases to the Media, Do This

It’s not easy to earn the media’s trust. Especially not after incidents like the Ryan Holiday debacle – the guy who responded to Help A Reporter calls for sources but lied about his background and made everything up. Reporters are naturally suspicious folks. You have to earn their trust and prove that you are worthyRead More


Case Studies, Articles, White Papers, Press Releases & Blog Posts: What I’ve Been Writing

It’s summer and I’ve been so busy creating content for clients and magazines that I have not had time to brainstorm topics for the blog or update my website. Many times, this content takes a while to show up on the web. Below is a list and some links to what I’ve published/created so farRead More