Conversations about Creating Compelling Content

Author Archives: M. Sharon Baker

Stealth Company Debut

Tomorrow, a company I wrote about for Geekwire in 2015 will emerge from stealth mode.

My story was the only one written about it for the past three years.

Here’s the first story, below.

I’ll update it tomorrow, correcting a few facts that changed.

The original story, after all, was still just a concept that a group of very smart people thought could work.

They had yet to built it and test it.

 The updated story will run in the January Issue of Seattle Business.



New startup building ‘desktop supercomputer,’ seeking big breakthroughs using chips that work like the human brain

By M. Sharon Baker

The first computer system incorporating IBM’s TrueNorth computer chip was conceived in Deer Valley, Utah last month, in a mere four days at the Future in Review conference.

Under the direction of Mark R. Anderson, a handpicked group of computer executives from different companies designed a desktop supercomputer system as part of a CTO challenge at Anderson’s annual conference, also known as FiRE.

They designed the Pattern Computer as a general purpose computer, one that runs on any operating system, and is highly efficient, extensible, scalable and unbelievably fast. It will be built using commodity hardware, connect to the new 100Gbps Pacific Research Platform, and run TrueNorth and other new brain-inspired chips as co-processors.

The Pattern Computer is designed to discover patterns in big data – not just the ones expected or postulated but revealing those “where we might otherwise not see them,” said Anderson, who is well known within tech circles for his accurate predictions.

Read the rest of the story in GeekWire.




Cop an Attitude If You Want To Write

Donald Murray, one of America’s greatest writing teachers, says, to adopt certain attitudes if you want to write. My favorite out of the several he describes is: Each contribution is merely that, a contribution to the conversation. It is not, and does not have to be, the definitive work encompassing everything. Don’t be paralyzed by creating theRead More


Seattle is a Hotbed of Entrepreneurs, Says Digital Pub

The Kauffman Foundation recently profiled Seattle as a hotbed of entrepreneurism through their digital publication They previously featured entrepreneurship in Pittsburgh and San Diego. In the Seattle issue you’ll find stories on the Big 6:  Starbucks, Amazon, Microsoft, Costco, Nordstrom and Boeing, and a lot more. There’s also coverage of the area’s music and video gameRead More


Blogging Cheat Sheet

I’m setting up a blog for my client and overseeing 6 or 7 people who for the most part, haven’t blogged before. In addition to setting up an editorial calendar, I’m also creating a Blogging Cheat Sheet, which I wanted to share.  Blogging Cheat Sheet Posts should be around 350 to 500 words. Stick toRead More


How a Service Firm Tackles Content Marketing: First Step – Rewriting Web Pages

I’m in the midst of helping a client rewrite her company website. Her business had dipped, and she wanted to land more traffic from specific keywords, ones she knew were shuttling most of the business to her competitors. For the most part, her site was a gigantic brochure, talking all about her firm, not aboutRead MoreRead More


How to Skyrocket Your Company’s Odds of Getting Media Coverage

Not researching a publication or reporter to learn what a newspaper, magazine or online site covers or which beats a reporter writes about is the No. 1 reason reporters say they dismissed your press release and story pitchRead More


Before Sending Press Releases to the Media, Do This

It’s not easy to earn the media’s trust. Especially not after incidents like the Ryan Holiday debacle – the guy who responded to Help A Reporter calls for sources but lied about his background and made everything up. Reporters are naturally suspicious folks. You have to earn their trust and prove that you are worthyRead More