Conversations about Creating Compelling Content

Cop an Attitude If You Want To Write

Donald Murray, one of America’s greatest writing teachers, says, to adopt certain attitudes if you want to write. My favorite out of the several he describes is: Each contribution is merely that, a contribution to the conversation. It is not, and does not have to be, the definitive work encompassing everything. Don’t be paralyzed by creating theRead More

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Every Marketer Needs This Social Media Cheat Sheet

Thanks to Bob Dunn, a very helpful WordPress Guru, I learned about Christopher Carfi’s 2016 Social Media Cheat Sheet, which outlines the most recent image sizes for Facebook, LinkedIn, Twitter, Instagram, Pinterest – you name it. Check out Christopher’s post on the GoDaddy blog, and make sure to bookmark it. There is also a greatRead More

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What I’ve been Reading: Books on Writing Well

Living within walking distance to a university has many benefits, including access to a large library and a college bookstore. When I went with my daughter to buy books for fall semester, I browsed the bookstore stacks and found two books on my wish list I thought were out of print: Ogilvy on Advertising and Hey Whipple, SqueezeRead More

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What I’ve Written this year: B2B Content Marketing & Journalism

Like many freelance writers, I’m extremely busy working on client projects which leaves little time for me to update my own blog. And I see I haven’t posted anything of value since February. I’m not surprised as I’ve doubled my business so far this year. New prospects often look at my website before calling, and sinceRead More

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Demystifying Epic Content For B2B Marketing

Sonia Thompson authored a great article last week, which was published on Jon Morrow’s Boost Blog Traffic site. It was called Demystifying Epic Content: How to Actually Create It (Not Just Jabber About How Important It Is) The article was a whopping 5,200 words, but the basic outline went like this: Epic Content: • IsRead More

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9 B2B Content Marketing Sins to Stop Today

Content is not king if it fails to ignite any interest or engagement from your customers. If it fails, your B2B content is noise and easily forgotten. In her new book, Digital Relevance: Developing Marketing Content & Strategies that Drive Results, Ardath Albee outlines 8 ways (I added one ) your content practices are makingRead More

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My Latest Freelance Articles in Horizon Airlines, Other Magazines

In addition to writing B2B content for corporate clients, I continue to flex my journalism muscles from time to time. I wrote a fun article about what Baby Boomers are doing in their retirements for Horizon Airlines, which published in its December issue. From moving to Mexico, to landing patents and starting a business, to becomingRead More

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