There’s been much talk in the past year about press releases being dead and ineffective. No one reads them, and journalists don’t care. That’s what some publicists and social media experts have said. I’m not in that camp – as a journalist and as a publicist. Here’s why: Press Releases still work to get the…
David Meerman Scott first started talking about brand journalism back in 2009. He urged companies to hire what he calls a “brand journalist” to help companies tell their stories and help them become content publishers. Last month, Scott again urged marketers or companies who struggle to write great content to hire journalists to do what…
During June I attended Marketing Prof University’s Marketing Writing Bootcamp, an online conference lasting two weeks. I decided to do this because: I wanted a better handle on what problems marketers face since they are my target customer. I wanted to brush up on my marketing knowledge since most of my knowledge comes from…
Like many bloggers, I have good intentions to blog at least once a week, and my earlier goal was to try to tap out two a week for my own blog. But now, here I am at the end of the month and I’ve not a single post to my credit. This is my attempt…
One of the biggest problems small businesses and solo professionals have when they start to blog is figuring out what they should write about. The second is what they should write about after they run out of ideas from their initial list. As a writer and a journalist, I was trained to constantly come up…
Do your prospects know how to work with you?
Creating “How To Work With Me” content for your blog or website may give prospects the information they need to hire you, shortening the time it takes to hire you.
I’m creating How To Work With A Writer content for my website, and case studies that demonstrate what benefits my clients have achieved by working with me.
I live and work in La Conner, Washington near Skagit County’s beautiful tulip fields. The clouds finally parted so I ran out and took some photos.
M. Sharon Baker has been creating content for more than 15 years, first as a journalist and now as a freelance writer.
Every Word Counts is a blog about creating killer content for marketing, sales and public relations. It's where journalism, marketing and public relations collide.
