Conversations about Creating Compelling Content

Demystifying Epic Content For B2B Marketing

Sonia Thompson authored a great article last week, which was published on Jon Morrow’s Boost Blog Traffic site. It was called Demystifying Epic Content: How to Actually Create It (Not Just Jabber About How Important It Is) The article was a whopping 5,200 words, but the basic outline went like this: Epic Content: • IsRead More

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9 B2B Content Marketing Sins to Stop Today

Content is not king if it fails to ignite any interest or engagement from your customers. If it fails, your B2B content is noise and easily forgotten. In her new book, Digital Relevance: Developing Marketing Content & Strategies that Drive Results, Ardath Albee outlines 8 ways (I added one ) your content practices are makingRead More

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My Latest Freelance Articles in Horizon Airlines, Other Magazines

In addition to writing B2B content for corporate clients, I continue to flex my journalism muscles from time to time. I wrote a fun article about what Baby Boomers are doing in their retirements for Horizon Airlines, which published in its December issue. From moving to Mexico, to landing patents and starting a business, to becomingRead More

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Marketers: What Writers Charge for Ghostwriting a Book

Several sales and marketing people I know are writing or publishing a book, or thinking about it. For example: Ardath Albee’s Digital Relevance is coming out in January Jill Konrath just came out with her new book Agile Selling earlier this year Lori Richardson has been approached by several publishers and is in the midstRead More

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Content Marketer’s Guide to Freelance Writing Fees

Content Marketers Guide to Freelance Writing FeesRead More

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Why You Should Hire a Freelance Writer for Content Marketing

I have received several calls in the past few days from callers asking why they should hire a freelance writer and what the benefits are of doing so. After one call, I created a quick proposal for a prospect to help convince her boss that hiring a freelance writer to help with content marketing was the rightRead More

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Retired or Semi Retired Baby Boomer in Western U.S.?

I’m writing a story for Horizon Airlines magazine on what Baby Boomers – aged 52-68 – are doing in their retirement years and what tips they have to share for others contemplating retirement. I’m looking for stories about:  How you are taking charge of your health and diet  What you’re doing to keep your mindRead More

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