Marketing/Writing

Cop an Attitude If You Want To Write

Posted by M. Sharon Baker
Cop an Attitude If You Want To Write

Don Murray coverDonald Murray, one of America’s greatest writing teachers, says, to adopt certain attitudes if you want to write.

My favorite out of the several he describes is:

Each contribution is merely that, a contribution to the conversation.

It is not, and does not have to be, the definitive work encompassing everything. Don’t be paralyzed by creating the ultimate truth.

Instead, Murray says:

  • Speculate
  • Question
  • Argue
  • Create a model
  • Take a position
  • Define a problem
  • Make an observation
  • Propose a solution
  • Illuminate a possibility

 

That’s good advice that applies not only to an academic looking to publish, as Murray proposes in the book The Essential Don Murray, but to marketers, freelance writers and others struggling to create blog posts, eBooks, articles or white papers.

 

Please share any great writing advice you’ve learned so I and others can benefit in the comments below.

 

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How To/Social Media/Websites

Every Marketer Needs This Social Media Cheat Sheet

Posted by M. Sharon Baker

Thanks to Bob Dunn, a very helpful WordPress Guru, I learned about Christopher Carfi’s 2016 Social Media Cheat Sheet, which outlines the most recent image sizes for Facebook, LinkedIn, Twitter, Instagram, Pinterest – you name it.

Check out Christopher’s post on the GoDaddy blog, and make sure to bookmark it.

There is also a great bonus – links to other resources to help make sizing images much easier.

Thank you Bob and Chris.

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A Writer's Life/Behind the Words/Writing

What I’ve been Reading: Books on Writing Well

Posted by M. Sharon Baker
What I’ve been Reading: Books on Writing Well

Living within walking distance to a university has many benefits, including acceBooks for postss to a large library and a college bookstore.

When I went with my daughter to buy books for fall semester, I browsed the bookstore stacks and found two books on my wish list I thought were out of print: Ogilvy on Advertising and Hey Whipple, Squeeze This.

If I remember correctly,  well known copywriter Bob Bly  mentioned those two books long ago, and that’s how they landed on my radar.

Any writer working with commercial clients should pick up a copy of Luke Sullivan’s Hey Whipple – it’s full of how-to’s for coming up with and refining ideas, looking at things from a different perspective, and writing for television, radio, print and social media.

Finding it was timely for me because I recently landed an assignment writing a brochure, something I haven’t done in a while. The book has earned a place next to Roy Peter Clark’s books on my primary writing reference shelf. I’m re-reading a book from that shelf as well: Jack Hart’s Storycraft. I’m knee-deep in a developing profile article and Jack’s advice on narrative storytelling has given me many angles to consider as I pull the many pieces together.

CWU small I also added To Show and To Tell by Phillip Lopate, but it is seemingly more academic and harder to read.

Stephen King’s On Writing has made many a writer’s recommendation list so when I saw a copy at my local bookstore, I bought it.

The first part is autobiographical and the second contains pointers on writing – many I’ve heard before but not quite in the same way.

I haven’t cracked Ogilvy on Advertising yet, but I will have to soon as it, Storycraft and Hey Whipple could  soon be on my other daughter’s required reading list since she’s a comm major at Murrow.

 

Tell me – what have you been reading lately?

 

 

 

 

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A Writer's Life/Behind the Words/Writing

What I’ve Written this year: B2B Content Marketing & Journalism

Posted by M. Sharon Baker
What I’ve Written this year: B2B Content Marketing & Journalism

Like many freelance writers, I’m extremely busy working on client projects which leaves little time for me to update my own blog. And I see I haven’t posted anything of value since February. I’m not surprised as I’ve doubled my business so far this year.

New prospects often look at my website before calling, and since I generally wait six months or more to post new samples of my work, I find it easier to create blog posts from time to time outlining what I’ve been doing to give them an idea of the types of work I do.Horizon Story Cover July 2015

This list also serves as a reminder for me to grab links and copies of my work after an appropriate time has passed as much of what I do has a certain shelf life and value to clients whether it be lead generation, website traffic generation or marketing awareness, for examples.

What follow is a list of what I’ve been doing since February of this year.

I’m looking for new business for late October through the rest of the year, so if you are looking for a writer, give me a shout.

B2B Case Study Work

After years of writing business stories for newspapers and magazines, I find I still love writing business stories, only for most clients that entails writing case studies. I write case studies for companies in many different industries.

So far this year:

  • I wrote a case study on how fault detection and diagnostics (FDD) technology is saving a school district thousands of dollars and reducing their energy needs
  • I wrote five case studies for Cloud-based ERP Sofware as a Service Provider about how companies are streamlining their accounting and financial systems
  • I wrote a case study for a Healthcare Software & Hardware Provider, which makes it easier for healthcare firms to use technology

B2B White Papers and Thought Leadership

 Many companies continue to use white papers and thought leadership articles to establish their expertise, educate customers and as lead generation pieces for their marketing automation campaigns.msft case study clip

This year, I’ve:

  • Reworked four white papers and two infographics for large software company on sales and worker productivity
  • Wrote a white paper for the same software firm on debunking cloud myths
  • Wrote a 17-page Sales Coaching whitepaper
  • Wrote an 8-page  whitepaper on self-service BI (Business Intelligence) and business analytics on how they are going beyond spreadsheets
  • I’m currently working on a research-intensive enterprise white paper comparing Cloud Database technologies

B2B Sales Materials

I’ve worked with a number of content marketing agencies and companies working in the B2B sales space this year, completing projects of different kinds. Examples of my work include:

  • 15 Sales data sheets for new services a Cloud-based Sales Platform company launched this year
  • Three Contributed Articles for a nonprofit on trade secret protection on Intellectual Property or IP based on their new white paper
  • Blog posts for a number of firms, including posts on email archiving, B2B sales practices and business intelligence
  • Two infographics on sales and business productivity

Freelance Writing Coach, Book Editing

I’m a moderator at the Freelance Writers Den where I also serve as one of several hosts for weekly Thursday podcasts. As a veteran freelancer, I answer many questions in the Den forums, and schedule podcast guests. I also help several women in sales with their book projects, serving as writing coach and editor.

Here are some of the topics we’ve covered on weekly Den Podcasts:

  • How to set writing fees
  • How to work with agencies
  • Word Press updates to add to websites
  • Work-life balance
  • Social media sites like TSU, and Instagram
  • How to surviving financially as a freelance writer
  • Basic Google Analytics
  • How to handle sales conversations
  • Traits of highly productive writers
  • Ask an Editor

I’m also serving as a writing coach and editor for a book on B2B sales, and we’ve just finished the first three chapters.

Journalism and other Articles

I miss being a full time business journalist. It’s really tough to make a decent living solely writing business features for Alaska Story Cover Spread July 2015newspapers and magazines given the low rates and third-world payment terms that many magazines – not all, thank goodness – continue to insist upon. So my list of journalism projects isn’t as long as I would like. I still like to tackle assignments from time to time. My recent work includes:

  • Second Home Buyer feature story for Alaska Airlines
  • Retirement Home story for Horizon Airlines
  • Financial column on Retirement for Alaska Airlines
  • End of the year planning for Horizon Airlines
  • Article on Engineering Discovery Days for University School of Engineering

In between times, I’ve moved to Central Washington, prepared and sent three children to college, and I’m acclimating to 100-degree desert living and days of smoke filled stagnant air due to fires burning in north central Washington and Idaho. I’m wondering how much water it will take to establish Kentucky Blue grass and choke out and replace the previous lawn of prickers now that we are connected to the local irrigation system.

My current pet project: I’m gathering strings for a profile on a high tech executive making international waves.

 

Tell Me: What have you been working on this year? I’d love to hear about your projects in the comments below.

 

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