M. Sharon BakerFour Content Marketing Success Stories courtesy of CMI’s nominations. Read these case studies to learn what top B2B and B2C content marketers are doing with personas, customer-centric content, brand publications and videos.
Read More M. Sharon BakerLooking for a freelance B2B writer who can write conversationally, professionally interview subject matter experts, meet deadlines and who understands content marketing strategy? Here’s what I sent one prospect.
M. Sharon BakerPersuading customers to participate in a case study might take a lot of effort, especially those that need approval from the legal team. Here are steps to help.
M. Sharon Baker
Donald Murray, one of America’s greatest writing teachers, says, to adopt certain attitudes if you want to write.
My favorite out of the several he describes is:
Each contribution is merely that, a contribution to the conversation.
It is not, and does not have to be, the definitive work encompassing everything. Don’t be paralyzed by creating the ultimate truth.
Instead, Murray says:
That’s good advice that applies not only to an academic looking to publish, as Murray proposes in the book The Essential Don Murray, but to marketers, freelance writers and others struggling to create blog posts, eBooks, articles or white papers.
Please share any great writing advice you’ve learned so I and others can benefit in the comments below.
M. Sharon BakerThanks to Bob Dunn, a very helpful WordPress Guru, I learned about Christopher Carfi’s 2016 Social Media Cheat Sheet, which outlines the most recent image sizes for Facebook, LinkedIn, Twitter, Instagram, Pinterest – you name it.
Check out Christopher’s post on the GoDaddy blog, and make sure to bookmark it.
There is also a great bonus – links to other resources to help make sizing images much easier.
Thank you Bob and Chris.
